Taking "People's Daily" As An Example To Look At The Discourse Construction Of Public Crisis Communication

Crisis is not only a sudden event,but also a state,and even becoming the normal of society."In a crisis" is actually the basic tone for human survival.To a certain extent,public crisis is not only a threat to society overall and disaster,and it is a challenge to the government and the media and opportunity.The construction of news discourse is not only dependent on the text itself,more dependent on certain cultural context and discourse participants' cognitive pattern and so on.Public crisis is spread through the news discourse and construction,the construction methods of the cognitive model embodies the other participants and the social environment.This article takes the national authoritative mainstream party newspaper People's Daily,for example,nearly a decade of four typical public crisis events as discourse analysis samples,from a more profound social level reveals the meaning of the relevant text generation,and find the social ideology factors,and put forward the improvement and the promotion of related measures of news reports.This Academic paper based on the theory of Teun A.van Dijk and Norman Fairclough,Dijk's discourse analysis method as the theoretical basis,through literature research,case method and text analysis method from the text level and discourse level and social practices level three dimensions of the People's Daily reported typical cases of public crisis events----"SARS incident","wenchuan Earthquake","3 ·01 KunMing terrorist attacks" and "August 12 TianJin bombing" spread in the discourse construction were studied.From the perspective of discourse analysis of public crisis events,starting from the text,the mass media and the government to recognize their own discourse in public crisis events,reflection on the problems,we will improve the mechanism of response to public crisis events and strategy,in the future public crisis events can orderly,effective and appropriate words to spread.The main framework of this article is the first chapter is the introduction part,mainly introduces the background of the research question,object,purpose,significance,related literature and the research status at home and abroad.The second chapter mainly is the definition of the concept and theoretical basis is introduced.The third chapter mainly through typical case analysis from the macro perspective of text structure,microstructure,including theme,title,guide language,report style is analyzed.The fourth chapter main content from the discourse practice level for the presentation and function of the discourse construction inthe case analysis,and comparison with the People's Daily for different discourse to construct public crisis events at home and abroad.The fifth chapter mainly from the level of social practice to analyze case reports,mainly focuses on the analysis of the relationship between discourse and power.The sixth chapter is mainly through the discourse analysis of the case,for cases of public crisis in discourse construction the problems put forward corresponding strategies.The seventh chapter is conclusion,summarizes the conclusions and limitations of this paper.