| “It is hard to survive without change”,since last 90 s that the Internet connects China,things have changed so fast,mass culture replacing the elite culture as the center.Traditional TV drama commentary system which is attached to traditional media was completely overturned.The rise and popularity of network TV commentary,was at first be regarded as a "plebeian victory".And different from traditional drama discourse features,it have made a wider range of influence.As far as our knowledge,most researches on the network drama commentary,which inherited elitism,gradually go far away from the real development.And on the other hand,quantitative research of frame theory mainly focus on content analysis method.The method of questionnaire is rarely used in the analysis.This thesis firstly defines open frame theory and proposes a method of “package interpret” which is applied on network drama.Then a popular drama “Lang Ya Bang” is taken as a typical case,with which we could use frame theory.Finally,we spread questionnaires to validate the frame theory analysis so that we could evaluate the spread pattern and influence of network comments. |
PDF Full Text Request