The Empirical Analysis Of Danmaku Websites' User Participation

With the rapid development of information technology,the penetration and coverage of the Internet have been greatly improved.In the context of media convergence,"user participation" is increasingly playing a key part in the Internet,with the user model replacing the audience model and the user's "prosumer" status continuing to strengthen.In a great number of forms of network communication recent years,the emerging "Danmaku website",as a typical representative of the user participation,is manifesting a rapid momentum of development.It has provided both a good platform and a broad space for users to participate in.Then the study of danmaku users to participate in the moment has a certain practical significance.This thesis started from the danmaku research to conclude an analysis of users‘ participation in such websites.Firstly,the concept,classification and dissemination characteristics of the danmaku were introduced successively.The writer then explored the effect of the overlaid comments on the user's communication,and summarized the triple interaction mode of the danmaku website,danmaku users and social media.Besides,many empirical analyses have been adopted as well in this study.The participatory observation method has been utilized for exploring the user participation mode and the related operation strategy of the bdanmaku website.The SPSS software was used to quantitatively analyze the relevance between relative videos and the number of overlaid comments,plays,and comments.By using content analysis,the writer analyzed the relevance of the type of bark video and the type of overlaid comments.Through deep interviews,the participation of danmaku users and participation in the motive have been probed into.After such a study,a conclusion has been reached that danmaku users have its own model to participate in.There are significant differences in the number of users,such as the number of banners,plays,coins,and the reviews.There are significant positive correlations between the user's participation in the behavioral indicators and the two groups.In addition to TV series,movies,science and technology,videos and the internal user participation in the data are basically positive correlation.It is concluded that there are some interrelated and mutual influence in the process of watching the danmaku video among participation behaviors of the number of views,coins put to encourage,sending overlaid comments,send normal comments.Finally,the study selected several interviews with young groups with years of experience in the use of danmaku sites,and found that dankamu users' motivations were different,but still had their commonality.The most important motivations are interaction and sense of identity.What‘s more,different users in the degree of participation are quite distinctive.