A Study On The Change Of The Party From The Perspective Of Ritual Communication

In today's society,the party appears the word frequency is very high,in order to celebrate the festivals of the large and small party.The party be too numerous to enumerate explanations in the modern Chinese dictionary for the assembly in the evening(to show literary programs).The party is to celebrate the festival and the birth,whether traditional or emerging Internet TV evening party,the a mind has not changed.And they show in years gradually formed a unique ceremony.The Chinese Spring Festival is the most ceremonious traditional festival,the CCTV Spring Festival Gala is born to celebrate the Spring Festival TV Gala,the CCTV Gala is in recent years before the birth of the network party,two party is to celebrate the traditional festival Spring Festival ceremony,but they show the phenomenon is different.Therefore this paper selects the change the CCTV Spring Festival Gala and the CCTV gala as a representative of traditional TV and network to study the party.Describes the evolution of TV and network TV show different party,is long,so the evolution process is longer,and the network party is just emerging in recent years,the time is not very long,so the evolution process is short,therefore this part describes the evolution of the TV evening party then the form of ritual communication.The traditional TV network and different party,this part first introduced some concept about rites and rituals of the media,and then two different types show different manifestations.Then select the typical representative of the party and party television network and CCTV CCTV Spring Festival evening party network as an example,two kinds of ceremony in the show,and the ceremony embodied the purpose behind the differences in values and other aspects of the specific instructions.On the basis of a The deep reason behind their step to explore the differences,summed up the four reason to change the media change,"change the ritualization" the right to speak,to change and change the ceremony ceremony behind values.Finally,from the perspective of the development and change of prediction of the ritual view of the party trend.Through the comparative study of the above several parts,prediction the future development trend of TV and network party that Rong national ideology and social theme in the invisible,change the discourse strategy,content and stage design is more a sense of ritual and cultural and commercial more prominent.In this paper,the use of comparative research methods,with the media ceremony will be CCTV Spring Festival Gala and CCTV Spring Festival Gala linked together,the article also uses a large number of examples to demonstrate that the argument to be more convincing.Before the study of traditional TV and network party change is the most from the different forms of communication with the comparative study,the innovation of this thesis is to study the change from the traditional TV show to the network party in ritualcommunication perspective,this perspective is new,this perspective as a starting point for research,will linked to the CCTV Spring Festival Gala and CCTV network party,explore the show's change.