The Analysis Of Development Map Of Qualitative Research In The Field Of Journalism And Communication In China

With the development of Journalism and communication studies in China,the scholars have greatly promoted the academic norms of Journalism and communication as well as the scientific nature of the study.In particular,the attention of the quantitative research is considered to be a sign of journalism and communication research standardization.But the quantitative research did not get enough attention.Qualitative research with quantitative research are equally important,they have different advantages and disadvantages,only will be used together can better promote the development of journalism and communication.Qualitative research in the field of journalism and communication research mainly has two aspects,one is the theory of qualitative research,the second is the application of qualitative research method.Compared with books,monographs,periodicals published fast,so generally significant research results will be published in the journal.So studying for the journal articles is able to detect a development trend.On this cognition,this article studies articles in four major academic journals in the field of journalism and communication("Journalism & Communication ","Journal of International Communication","Journalism Quarterly","Modern Communication ")from 1998 to 2016,research the development of qualitative research on field of journalism and communication in our country,clarify the related concept of qualitative research,summarizes the usage of qualitative research method in journalism and communication in China and its development characteristics,and summarize the lack of qualitative research and development,and put forward the proposal.In this paper,the study found that the journalism and communication fields since the introduction of qualitative research theory and method,the relationship has been the mutual promotion and development.The qualitative research promotes the unity of the "master class" thinking in the study of Journalism and communication,and the transformation of the thinking paradigm of "problem solving".On the other hand,the study of Journalism and communication in China not only enriches the content of qualitative research,but also makes a useful thinking on the theory of confrontation.But there are still three problems of the development of qualitative research in the field of journalism and communication in our country.One is the theory and practice development imbalances,theory failed to effectively guide the practice;Two is the core academic circle has not yet formed,the academic impact remains to be improved;Three is the lack of cross-border cooperation,academic and industry have no effective communication.This paper puts forward suggestions,on the future research should pay attention to strengthening the construction of theory,improve the level of the article theory;Promote academic circle formation,improve qualitative research influence;Break the barrier of the boundaries,strengthen the cooperation relationship;Strengthen the education of the qualitative research,ensure the backup power savings.