The Design And Implementation Of Microblog Platform Integrated Reputation Value

In recent years, along with the fast development of the Internet industry, many emerging net media arises at the historic moment, among these online medias micro blog is the most fashionable and convenient. While Sina Micro blog is one of the representative products. The content of it is very brief, and it has the media characteristics such as fast transmission, huge quantity of message and strong timeliness and so on. With the rise and develop of micro blog,it is no longer just personal mood feeling display platform, it also has become the media of information evaluation. Of course, since the micro blog network seamless interconnection characteristics, it become the hotbed of growth and spread rumors and generates a confidence crisis, at present, how to solve the trust crisis is becoming a hot spot.This paper puts forward the concept of value users reputation, introduces the trust model,the Users reputation value can be gained from the blog users and their existence relationships,provide reference for them and in a certain degree solve the trust crisis problem.The benefits of joining the reputation value have the following two points: first, you can provide a reference value for the user to choose a trusted friend. Second, the existence of the reputation value can regulate the behavior of users to a certain extent. At the same time, we establish a simple micro-blog system through JSP and other technology, and the reputation value implanted into the micro-blog system can provide help for users. Trust model is established to produce effect by calculating the user reputation value which is calculated according to the algorithm presented in this paper, which helps users to choose better users and improve the user experience.Firstly, according to the current situation of micro blog, we need to mining the customer relations, to introducing trust model, and to find out the meaning of this topic. Secondly, the design system is JSP, the integrated use of the J2 EE framework(Struts2 framework) and Myeclipse development environment, using MVC development mode, and realize the sina micro blog personal information checking function, and provide the calculation method for the synthesis of reputation of users value. Finally, this paper makes a summarize, and put forward the improvement direction.