The Influence Of Three Networks Integration On The New Media Management Of Television In Heilongjiang Province

With the economic development of Heilongjiang Province,the new media of television industry has entered into a new process.Especially in the context of the triple play,the new media of television management is to achieve a variety of modes of cooperation.From the current development,integration of both broadcast television and Internet TV with the cable network integration,they are basically adapted to the demands of television reform,injected fresh blood for television.But specifically,in the process of building a new radio and television media management in Heilongjiang Province,the actual needs of the development of regional television because of macro and micro factors vary,part of the development of new broadcast the media is still relatively limit ed.The triple play mode on the study and draw lessons from the impact of new media management of television in Heilongjiang Province,has certain theory value and practical significance.This paper is divided into five chapters.The first chapter is the i ntroduction,describes the research background,research significance,literature review,research methods,research framework;the second chapter is the understanding of the basic pattern of triple play,introduces the concept and essence of triple play,triple play mode in the course of development and practice in the development of triple play;the third chapter is China mode,convergence status of Heilongjiang Province under the new media of television management mode,introduces the basic types of the new media of television in Heilongjiang Province,expounds the development prospects of Heilongjiang province and analysis of current network television new media management integration of Heilongjiang network television mode;the fourth chapter is the inf luence factors,restricting the development of new media television network in Heilongjiang Province,the triple play mode,considering the economic factors,macro political factors,technical factors and social factors,but also considering the micro factors of human resources,financial resources and material resources factors;the fifth chapter is triple play mode boost Heilongjiang television new media management optimization of comprehensive countermeasures,from the external integration and internal fusion are considered various strategies and measures.