The Research On The Transmitted Characteristics Of Micro-blog

As gradually increased the number of Internet users for mobile client, especially an increase in the number of Internet users with Smartphone , mobile Internet has becoming popular gradually. With the surge in the number of Micro-blog users,Micro-blog marketing has become some kind of marketing which is relatively simple and convenient, and the effect is very good. Since the development of Micro-blog marketing is not very long, there is less experience for both the enterprise and individuals to learn, But powerful Micro-blog marketing communications award both enterprise, and personal choice.This article is about the study on the transmission characteristics of Micro-blog marketing from the perspective of communication: First of all, to explain Micro-blog marketing background and significance of the research, research objectives and content, analysis and research methods used in this article. Second, to describe conceptual problems such as the concept of Micro-blog marketing, the characteristics of Micro-blog marketing, and implementation of Micro-blog marketing. And then get the core part of the article. First starting from the users of Micro-blog marketing, to analyze the characteristics of the user. properties of Micro-blog marketing which means four roles of the Micro-blog marketing. Through the analysis of the advantages and disadvantages of Micro-blog marketing, study the transmitted characteristics of Micro-blog marketing. Combining with the actual case analysis, supply the research content. At the end of the article, make summary on the principles and techniques about Micro-blog marketing,and at the same time,give my own ideas about existing problems and solution strategy from the perspective of the writer.As a new kind of transmitted way on the new media age,Micro-blog marketing becomes so popular, which has its unique transmitted characteristics., Research from the perspective of communication on the transmitted characteristic of the Micro-blog marketing, could have a theoretical guidance on Micro-blog marketing, and also enrich the content of the communication. By way of Micro-blog marketing,Companies or individuals not only can enhance the corporate image,increase awareness of the product;but also can increase the enterprise's comprehensive strength and personal influence and ultimately provide more marketing channels for businesses or individuals.