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The Study Of The We Media Platform "Headlines"about Today Headline

Posted on:2018-10-14Degree:MasterType:Thesis
Country:ChinaCandidate:W H XiaFull Text:PDF
GTID:2348330518978330Subject:Journalism and Communication
Abstract/Summary:PDF Full Text Request
The We Media from the beginning of microblogging in 2009 so far,from the idealism to realism,individualism to collectivism changes,their voice power has grown,profit model is becoming clear.In 2016,the WeChat,microblogging and other We Media platform from the continuous improvement of the news side of the rise from the media platform,which today's headlines from the media platform "headlines" the fastest growing,number of people settled in,the number of documents,reading traffic are in the We Media platform's leading position.There are individuals,media,national institutions,enterprises and other organizations that are settled in the "headlines".There 39 categories as military,social,news,entertainment and so on.The author's knowledge of the reserves,life experience,media literacy,writing ability,organization and policy constraints,the audience feedback and other content creation.Reading or playing a high number of articles or videos are generally able to meet the audience's information,entertainment,social,leisure and other needs,in order to increase the click-through rate,the use of information front,simple and direct title,spread the form of content to 1000-3000 words of the text,within 10 minutes of short video-based,in line with the fragmented reading habits,in the material closely follow the hot,to convey knowledge,touch emotions,easy to stimulate the audience's desire to read and share.Benefit from today's headlines algorithm to recommend and share the transmission mode,each rooted from the We Media people can from the self-advertising,headlines,appreciation,thousands yuan of one man,the brand derived earnings and other profit-making profit.Most of the We Media in order to expand the brand influence and rich profitability is often multi-platform settled,making today's headlines from the We Media platform in the content of convergence with other platforms,while the content of the platform there is homogeneity of the problem.At the same time algorithm recommended model led to the weakening of value and information dependence,which is a technical loophole,but also the lack of checks.As the We Media platform leader,today's headlines in the machine algorithm has yet to be further strengthened,and improve the system,and the "headlines" to strictly regulate the focus on the diversity of content should also pay attention to the health of the content.
Keywords/Search Tags:We media, We media of toutiao, article with pictures, short video, algorithm recommendation
PDF Full Text Request
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