Research On The Service Of Archives Website Based On The Demassify Communication

With the rapid development of the network technology,the traditional mass communication model which is one to many has already been unable to adapt to the differentiated information needs of users.So the demassify communication occurs.As a new platform of archives resource services,archives website is bound to adapt to the trend.At present,the achievement of digital archives information resources and network information service create conditions for demassify communication in a certain extent.However,there are still something need to be improved,such as website information,retrieval function,propagation mode,page update speed and so on.As the model of demassify communication,NARA website has strengthen all aspects such as retrieval function,interactive features,page update speed,website maintenance and so on.It has great significance for our archives website develop demassify communication service.Therefore,on the basis of analyzing the construction of NARA website,combined with the actual situation of our country,the paper puts forward the strategy of service promotion of China's archives website.Basic steps is "Grouping users-Integrating information resources-Planning services-Improving search functions-Building feedback mechanisms".At the same time,to ensure the smooth development and operation of the website services,the paper also propose some safeguard measures from the aspects of talent,capital and security.