Study On The Rise And Healthy Development Of Mobile Live Broadcast

With the development of network technology and the popularity of smart phones,video broadcast has gradually developed into mobile live broadcast,while the traditional PC clients have also entered the mobile era.Therefore,mobile live broadcast has a bright prospect,and it is extremely popular among users and investors.Though mobile live broadcast has brought a social platform for people and met the various needs of the public,at the same time,lots of problems emerge,such as similar content of live broadcast platform,vicious competition,dissemination of pornographic information,vulgar content of live broadcast,hard profitability,false prosperity,etc.In the author's opinion,it is the lack of management of the entire network live broadcast industry that causes the phenomenon,and therefore the whole society should be involved in the supervision of the network live broadcast market.Thus,it is essential to absorb the experience of online mobile live broadcast platform,and it is urgent to regulate the development of the live broadcast industry.With the rise of mobile live broadcast platform like Inke,Huajiao,etc.,mobile video live broadcast has been formed gradually.As a leader and model of mobile live broadcast platform,Inke as taken a more reasonable operation mode at right time,successfully integrated various links,possessed the market in time and attracted lots of users.Therefore,focused on the typical case of Inke,the thesis has described the development status of the whole industry by analyzing the content production,platform operation and profit model in the background of the boom and development of mobile live broadcast.That is how we can find out the common problems in the industry,and analyze the specific problems to come up with countermeasures so as to indicate the future of mobile live broadcast and promote the sound and sustainable development of mobile live broadcast platform.