A Research On The Significance Of The Spread Of Expression Package

The main research object of the thesis is the frequent use of network expression package,generally refers to a combination of a series of words and pictures and the spread of emotional expression appears on the network,including Emoji emoticons first appeared in its modern form,the evolution of professional production team(culture media company)and Internet users making homemade emoticons expression package three.The appearance of the expression package is based on the traditional visual images,and various commercial logo,and the communication media came into being in the era of the network.What is the expression package of audience and their behaviors,how to use the specific expression package as the network culture and communication phenomenon has what distinctive significance,problems and development trend of expression package development,which is the main direction of research.This paper is divided into four chapters,the first chapter explains the connotation and characteristics of cultural expression package from the perspective of the network culture,combing the ASCII characters,Emoji emoticons,Internet users made the development process and characteristics of expression package.The second chapter is the specific conclusions of the questionnaire,analysis of the expression of the audience,the use of behavior and expression of the contents of the package analysis.The third chapter is the significance of culture and communication of the expression package,think in terms of culture,on behalf of the expression package for the users of orthodox discourse of power self deconstruction,is a form of network democracy,second,by the network fictitious disorder and caused a large number of vulgar culture in flood,third,expression package can become means of socialization,but also is the process of socialization by self leading,self control.In the process of using the expression packet propagation,the means of communication and content are more abundant.The significance of communication expression package focused on the following three aspects,instant and creative expression package has become arepresentative of the network of public opinion,Internet users to express the social hot events view,compared with other serious news text,expression package banter and free and able to convey social ideas in the form of salutary influence of education.Second,from the results of the survey,Internet users tend to use their own character and appearance and expression of emoticons are consistent,and at the same time that they use the same kind of emoticons people with their values,which can be understood as having expression package self identification and group identification function.Third,because the network communication object of interpersonal distance is different,compared with face-to-face interpersonal communication,to maintain a weak relationship to complete representation of both to express the true expression package has become an important link to maintain a weak relationship.The fourth chapter is the problems and development trends in the development of facial expression package in the package,in the growth process of the youth has become a natural language alternative,and teenagers are non view unknown,easily inherited meaningless or vulgar in real life discourse system,at present generally simple and linear thinking is an example.The second,expression package cognition is based on expression of personal feelings,is one-sided,the fragmentation of the mode of transmission is not conducive to building long-term relationships,so that people have a false self cognition.Third,expression package and network literature and the network music has the same carrier,but the network complexity and real-time and make any kind of network culture must be in strong business support to reproductive development,and business development at present the only way expression package in toys,stickers and other image derivatives.Therefore,the author thinks that the expression package IP industry if it can be prosperous,it must be because of a side of the "people" rather than "thing",the producers should make its expression package and user emotional connection,or have a rich cultural heritage of Chinese traditional cultural integration,in order to produce widespread and profound contact.At the same time,the China users have long formed the bargaining power is low,the network expression package production company long-term deficits,can only rely on the sale of the image,and the copyright problem from time to time,by the free expressionpackage forms the transition to the charging mode is imminent,which caused the problem is the original copyright management ability and producers.