The Study On The Effect Of Social Media Oral Spread

Nowadays,the application of social media has changed the past way for communicates,the generation of online shopping platform also affects the form of people's lives.Therefore,people daily by the network integration and use,making modern shopping activities there have been new exchange and dissemination.People use social media to the purchased goods in word-of-mouth,and it is in this context has emerged.This study based on the theory of online word-of-mouth spread,confidence and motivation as the perspective of exploring,based on the study of the theoretical model is established.Combining quantitative and qualitative research methods,exploring the use of Gather beauty,spread through social media and Word of mouth effect.In the quantification aspect,uses on-line and under the line the questionnaire way,carries on the data analysis through SPSS22.0.Examines between the research variable the influence relations.Data results show that college students using social media to improve the purchased goods and motivation of the spread of word-of-mouth credibility.At the same time,also analysis the college students' confidence and motivation for online shopping goods improve the initiative in the information search and Internet word of mouth influence.In the area of quality,using in-depth interviews with randomly interviewed 16 female students,the hypothesis of the study was further verified.Respondents through their own experience,has carried on the answer to the problem.Respondent main station by waiters in itself is a disseminator and position statement of the research on susceptibility.Finally,through access to the depth of the 16 participants,their conclusion basically in conformity with the assumption that the support,the author finally the conclusion.In the study of the past,people less discussed to explore social media to the electric business platform information word of mouth.This study is a certain extent,trying on the theoretical analysis and integration.For relevant enterprises in the marketing practice in the future,as well as interpersonal interaction on social media and the construction of network platform of humanities,has a certain reference value.