Comparative Study Regarding The Effectes Of WeChat And Microblog On Public Opinion In Social Events

During the research process,this paper focuses on the method of combining theory with practice.Firstly,by taking advantage of a good mastery of English language,a large number of English literatures have been consulted and examined.Through intensive reading and analysis of the researches on Twitter and Facebook by foreign scholars,some deep leading edge research examples are acquired.Secondly,researches on WeChat and Microblog in domestic academic circles have been reviewed and studied.Then foreign research findings are compared with that of national studies.As a result,a solid theoretical foundation for this study is laid.In the practical research,this paper uses questionnaire surveys and face-to-face interviews,and compares the influence of WeChat and Microblog in the process of public opinion.For the questionnaire survey,a huge data of more than 400 samples is collected.And together with the combination of in-depth interviews,it is believed that this study is provided with sufficient materials.As an introduction,the first chapter is to lay the foundation for the follow-up research.It explains the research background,research purposes as well as the significance of the research.It also reviews both domestic and international research on the process of public opinion in the emerging social network platform.It then highlights the innovative outcomes of this paper.In the second chapter,the paper innovatively puts forward the horizontal and vertical structure of WeChat and Microblog,and gives its definitions and detailed description in this regard.On this basis,the first comparison is made,analyzing the similarities and differences between the structures of WeChat and Microblog.Chapter three,four and five are the key chapters.Within these chapters,three vertical dimensions,which are the formation of public opinion,the spread of public opinion and the influence of public opinion,are elaborated respectively.In the meantime,each vertical dimension is divided into three horizontal dimensions,that is,domestic social events,entertainment events and international hot events.Based on each dimension,the characteristics of WeChat and Microblog are gradually analyzed.Through further comparative analysis,the universalities and individualities between WeChat and Microblog in the process of public opinion are explored.At the end of this paper,the similarities and differences between WeChat and Microblog in the process of public opinion are summarized.The problems existing in the research and the problems in the process of public opinion are also discussed respectively.The paper finally points out the direction for further research in the future.