Research On Transformation Of Hubei Daily Media Group Through Omni-media

In the era of mobile Internet,the development of new media may cause the most severe crash for traditional media represented by newspaper industry,which has born over four hundred years.By means of taking in the technology of new media and constructing the framework of omni-media,traditional media finds its way to reform in order to defend the impact of new media.The publish of Instrumental Advice to Promote the Integrative Development of Traditional Media and New Media in 2014 provides policy support for transformation through media convergence.Three networks convergence describes the future of omni-media transformation and the blueprint of universal media era.Although domestic press group have found their way of omni-media transformation,problems still exist.For instant,they are not able to strike the right balance between traditional media and new media.Therefore,this paper attempts to sort out the profile of domestic newspaper group media in transition,summed up the newspaper group for all media in transition process,models,characteristics and problems,and analyzing a case study of typical newspaper group,summarizing the total media in transition success and shortcomings.By analyzing a representative overview of the newspaper group media in transition,this paper attempts to summarize general fitness improvement.Hubei Daily Media Group has a greater influence in the central region,the Group's domestic newspaper groups in media reform is in the second tier,learn advanced press in media reform group experience,avoiding the media reform early newspaper groups walked the detour.Therefore,the Hubei daily media group media-wide restructuring both domestic common features of other newspaper group media in transition,also has its own highlights and features strong reference value.Hubei daily media group media based on the path of transformation analysis,summed up the newspaper group operates in all media in the transformation of media ideas,personnel issues such as media literacy is low,technological innovation is not enough,and put forward appropriate recommendations for improvements on these issues.In my opinion,total media transformation is a long-term process,domestic newspaper groups do not get rich quick in the transition process,copying others,but practical,safe,out of the road itself.