A Study On The Design And Dissemination Of Tourism Destination Image In Tongzhou District Of Beijing

In recent years,Tongzhou ushered in the new opportunity of development,the tourism destination image for the destination country tourism market development and healthy growth of tourism has a vital role and influence,so the study of Tongzhou district tourism image is imperative.Article used the literature method,grounded theory,and Russ,the 5W model of research methods,such as the definition of tourism destination image and measurement methods are discussed in this paper,and try to through control of the communication process to solve the projection image and the gap between perceived image.In Tongzhou district as an example,the Tongzhou district design and dissemination of tourism image research.Scholars at home and abroad to tourism destination image research mainly have several aspects,including relevant studies on tourist destination image definition,relevant studies on tourist destination image measurement and constituent elements of tourism destination image,destination image effect on the development of tourism,the tourism destination image transmission.Tongzhou district is located in the southeast of Beijing,the Beijing-hangzhou grand canal north.Tongzhou has a long history,vast territory,is rich in natural resources.And it is also very rich in tourism resources.More famous tourist attractions include the grand canal,the canal park,forest park west haizi park,han meilin art gallery,etc.Through the analysis of the historical district of tourism related data,can be found that the tourism development of Tongzhou zone under the period of steady growth,in the good natural environment,abundant tourism resources and the support of national policy,the future has good prospects for the development of tourist industry of Tongzhou.By using the analysis of the grounded theory ask network travel articles won Tongzhou district tourism perceived image of positive factors and negative factors.Tongzhou district tourism perceived image of the positive factors including three core classes,respectively is:the natural environment,tourism resources and infrastructure;Eight subclasses,respectively is:the scenic spot environment,natural environment,number of tourism resources,tourism resources,quality,culture,food,commodity prices,line.Tongzhou district tourism perceived image of the negative factors,including three core classes,respectively is:the natural environment,tourism resources and infrastructure;Nine subclass,respectively is:the scenic spot environment,natural environment,tourism resources,scenic area construction,culture,food,commodity price,transportation,service personnel.In Tongzhou district tourism perceived image analysis of both positive and negative evaluation,can come to the conclusion that the perceptive image of Tongzhou zone.The author will summarize Tongzhou district tourism perceived image as the following:(1)green,ecological,beautiful natural environment.(2)the cultural atmosphere here.(3)leisure good place to have fun.(4)the traffic is convenient,easy to achieve.The project in the Tongzhou district tourism image should also highlight two key tourist attraction factors are green ecological and leisure entertainment.Laswell thinks,a communication process includes five elements:Who(Who),said What(Say What),through What channels(In Which Channel),To Whom(To disappearance),What Effect(With What Effect).The author from the perspective of the five elements,the propagation process of the tourism destination image of Tongzhou zone,and hope that through the analysis of the system,find out the way of Tongzhou district tourism perceived image transmission,minimize the projection image and the gap between perceived image.In the process of the spread of Tongzhou district tourism destination image,communicators should contain the following organizations and individuals:Tongzhou district tourism management department,Tongzhou district tourism enterprises,Tongzhou district residents and tourists.Four of the tourism destination image transmission,because of themselves different position,in the process of tourism image transmission to assume different responsibilities.For Tongzhou district tourism destination image communication,the responsibility of the department of tourism management is most important,the government should use its own advantages and rich resources,take the initiative to transfer the tourism image of Tongzhou zone.Determine the spread of tourism image after the main body,the next need to what the problem is spreading.Tongzhou district tourism management departments,tourism enterprises,such as transmission destination residents should be around the"green ecology","entertainment",the two key factors in the spread of tourism image,transfer of Tongzhou district green ecological tourism and leisure entertainment capital of the tourism image.Tongzhou district in the spread of tourism image taken by the spread of the channel can adopt the following strategies,Tongzhou tourism management department can advertise on television,newspapers,magazines and other media,video,text,images,and other information,dissemination of Tongzhou district green ecology,leisure tourism image.With the development of network information technology,network becomes one of the main channels of information dissemination,Tongzhou district tourism management department also should attach importance to network channels of information dissemination.Tongzhou district tourism management department can with famous domestic travel agencies,operators and retailers,through their transfer district of Tongzhou district green ecology,leisure tourism image.For Tongzhou district tourism image transmission,the information of the receiver is the realistic and potential tourists.Pass information for different types of visitors,ways and channels should be different.Communication effect of testing can be done from two aspects,one is the breadth of information transmission,the other one is the accuracy of the information.For the transmission of Tongzhou district tourism perceived image communication effect measurement,the first to measure how many tourists won Tongzhou district tourism awareness information,the second is to measure visitors perceive information and project information,if there is a gap between and the gap size.