Research On Short Video Development Based On Industry Chain Theory

With the continuous improvement of people's living standard and the development of Internet technology,short video has become a widely used spiritual and cultural product,because of its' extremely low using threshold and strong social and media property.The scale of users is rising day by day.Due to the rapid development of network communication technology,the consumption cost of short video is getting lower and lower.As the carrier of information communication,its' content of "short and fast" has lead to the characteristics of high speed in the process of information dissemination.Based on the popularity of the short video,the market appears a large number of short video platforms,the content production of short video also attracted a large number of entrepreneurs to join in.In order to study and analyze the development path of short video industry,this paper constructs the industrial chain according to the industrial chain theory.In view of the particularity of the short video industry and the interaction phenomenon between the main body,in this article short video industry chain is creatively constructed.On the basis of that,the components of each subject are deeply analyzed.At the same time,it discusses the influence of policy and capital factors on the composition of short video chain.But the short video in the rapid development process,showing a lot of problems.This article from the main bodies of the short video industry chain to respectively explore the current development of the main prominent issues,including: the platform operator's profit model is fuzzy,the quality of the content produced by the content producers varies greatly,the users are not stick to the platform,Content optimization and management is difficult.Finally,in view of the shortcomings in the development of short video,the author through a large number of domestic and foreign short video cases and horizontal comparison of Internet content development,this article targeted for the development of the main bodies at current stage provide recommendations and countermeasures.