Organization?network And Space:the Study Of Mobilizing Structure About "D8 Going To Battle On The Facebook" Incident

"D8 Going to Battle on the Facebook " incident occurred on January 20,2016,it was reported that 20 million Internet users participated in the washing version of Taiwan media' facebook home page and Cai Yingwen' facebook home page,its large scale can be called a new "whole nation United front ".This action not only brush burst friends circle,and also caused the well-known domestic and foreign media reports.As a large-scale expedition patriotic action,although there is no formal organization,but the strict discipline,the same advance and retreat,it can be said to be a rational network of collective action,difference from our traditional impression of the network collective action."D8 Going to Battle on the Facebook" action entirely relying on the virtual space,whether the mobilization recruitment or before the preparation "expedition",the conveying of campaign stage,and "war" live,it can not be separated from the network figure.These phenomena have aroused the author interest of the event,prompting the author to think about how the collective action in the network context to mobilize,how the actors involved in the event,and why the actor to participate in the operation,never tired till the morning.Thus,the perspective of the paper focuses on the mobilization structure of collective action.So-called mobilizing structure of online collective action refers to the mechanism of prompting individuals and organizations to participate in collective action.Western scholars mainly studies focus on collective action in real life,mainly from the following three aspects:organization(formal organization and informal organization),social network and space.In Zhao Dingxin point of view,spatial location has important impact on mobilizing structure of online collective action.Tilly further made the space divide into:generic space,spatial scenes and geographical space.Chinese scholars Yang Guo-bin thinks that organization geographic location has an important influence on mobilizing structure of online collective action.Owing to China's national conditions are different from western society,thus whether mobilization structure presents different characteristics or not.And because of the development of the age,China has basically entered the network society,especially the development of social media,which greatly influences the field of collective action.Therefore,this paper discusses the characteristics of the mobilizing structure of online collective action in the new media society,and how the mobilizing structure act with network society.From the above point of view,this paper mainly from the organization,the relationship between the network and the space these three aspects,because the network interpersonal relationship and space are intertwined,so that the author would combine two dimensions in the fourth chapter.This paper take the "D8 Going to Battle on the Facebook"incident for example,focuses on interpretation of the mobilizing structure of online collective action under the background of the network society.First of all,this paper investigates the organization situation of "D8 Going to Battle on the Facebook" collective action.Network actors are usually regarded as"sheep without a shepherd".However,this article through QQ online observation and analysis event organizers,found this collective action show distinct characteristics of groups.Such as QQ group and other network organizations,also has similar organizational structure,organizational norms,organizational culture,organizational goals,organizational division and norms.At the same time,the circulation of internal information,such as the transmission of expression bag resources,the transmission of"battle field" information,led to the occurrence of collective action,and nationalist sentiment to promote the members of the organization to identify,and thus maintain the membership within the organization.Through the analysis of D8 going to battle,we found that a distinctive feature in this mobilization structure:highly large-scale and organized.Secondly,this paper studies how the relationship between the cyberspace network to build the agent network,and what difference between this action network relationship with traditional social network relationship.This paper found that the construction of cyberspace relationships based on comments,forwarding and mention interact,therefore this network relationship is fast fading away.Cyberspace network relationship is not as strong as practical spatial relationships.the relationship between the members often come to an end after achieving goals of operation.This feature got the vivid embodiment in this case.The reason why the network relationship in online collective action has such characteristics is related to the real risk aversion.Cyberspace anonymous make enough sure to ensure the safety of the actors participate in online collective action and reduce oppressive feeling from reality.Once again,this article also examines the mechanism of space acting with collective action.Offline traditional collective action often rely on in certain space geographic environment,because the action based on geography,kinship,in-laws is more objective and also more conducive to the achievement of goals in this geographic environment.Collective action in cyberspace depends on space environment,mainly rely on emotional support,self-identity.The group identity became the important trigger of pushing forward events beginning and driving force.Because of the space mechanism,the Internet collective action has more flexibility and creativity in the strategies of struggle.Finally,This paper analyzes the formation of the new mobilization structure from three aspects:emotion,channel and expression package culture.High scale and organization,virtual space and fleeting interpersonal network relationship,these new mobilization structure are influenced by a variety of factors,and this chapter only analysis from the three main aspects,leaving room for discussion.We can be excited to see that internet users convey the ideology through informal language,strengthen the communication between the two sides.This incident can be called network carnival,and we can also think this is a rational patriotic movement of mainland netizens.On the other hand,how to guide citizens' political participation,and how to play the advantages of Internet political participation to evade its irrational side,how to make non-governmental exchanges strengthen cross-straits communication channels and contribute to the motherland reunification,which could be a topic of academic research.