A Study On The Spread Of Domestic Drama In The Context Of Marketization

TV as a part of the national cultural symbol is bearing the weight of the cultural transmission of more and more important function.Late last century.Since the Chinese mainland's government began to attach importance to the development of cultural industries,the domestic drama in the Chinese film and television industry market continues to rise,combined with various marketing methods and the use of new means of communication,and promotes the rapid development of domestic drama.This paper is divided into five chapters;the first chapter describes the domestic drama in the "introduction" of the status and development.China's mainland opened its doors,began a series of introduction period.Western drama,Hong Kong of China and Taiwan of China dramas,Korean dramas had ever occupied the Chinese market,influenced this generation.the second chapter,the rise of the domestic drama,and the successful development of the Korean model.South Korean TV series marketing succeed,the success of the Korean culture dissemination caused the attention of the domestic scholars,research papers fill about its cultural transmission.Successful marketing and dissemination of Korean dramas cause the attention of the Chinese government and the cultural industry.The third chapter mainly analyzes the reason of the rise of the domestic drama.China has begun to vigorously support the domestic cultural industry,film and television industry began to use precision marketing,word of mouth marketing,audience marketing as marketing tools,make the domestic TV market to occupy the domestic film and television industry.Domestic mode of transmission is also constantly updated,social media,weibo,BBS post bar,"mobile" transmission means as advertising on the application,gives our plays better communication effect.Domestic drama both in marketing,the use of new mode of transmission,as well as the cultural aspects of the improvement makes the quality of our plays significantly increased,domestic drama become the main force of China's film market.The fourth chapter expounds the innovation and improvement of the development of the domestic drama from the characteristics of the market movement of the domestic drama.This paper analyzes the reasons of the development of the domestic drama from the introduction to the rise through the four chapters,and analyzes the driving effect of the market communication,the marketing means and the new communication mode on the rapid development of the domestic drama.The rapid development of domestic drama to regain the majority of China's film and television industry market share.