A Research On The Media Convergence Development Of The Inner Mongolia Daily Mongolian Media

With the rapid development of the communication technology,the media brought unprecedented challenges to the traditional media.The newspaper industry is especially striking among.So how to find suitable for their own development path,it becomes a problem to be solved by traditional media.When facing the difficulties,more and more newspaper industry to choose the media fusion.Inner Mongolia Daily Mongolian media as one of the most influential newspaper in Inner Mongolia,which is shouldering the important mission,maintain the unity and progress of various nationalities in the country stability and economic development plays an important role.In facing the new media to traditional media with powerful threat,Inner Mongolia Mongolian media realized which must merge with new media development,it is the turning point for the living predicament.Based on Inner Mongolia daily series of Mongolian newspaper and media as the research object,through the development of Mongolian media in the media fusion process and analyzes the situation and the problems existing in the development of Mongolian melt media put forward corresponding countermeasures.The author in the first part of the essence of the concept of media convergence and media fusion with realistic significance are summarized.The second part the author of journal of Inner Mongolia Mongolian media,including traditional media and new media is presented and summarized,and the necessity and significance to the development of Mongolian media fusion.The third part the author to the Mongolian media and generalizes the development process of new media fusion,from the top design to internal structure,adjust the newspaper to the development of the Mongolian each media department gradually converge.The fourth part is the core content of this article,the authorselected several characteristic of Mongolian media products,the content,form and fusion method was investigated.The fifth part the author to the Mongolian media in media news production of objective measurement,through its WeChat,client and mobile news content to present on the platform,at present are summarized Mongolian media in news production deficiency.In the sixth part of Mongolian media convergence in the development of innovation are analyzed,including its institutional innovation,spreading way innovation,process innovation and so on has carried on the summary.The seventh part mainly points out the problems appeared in the development of Mongolian media in fusion,and proposed the Mongolian media in the fusion process in content,technology,environmental issues,such as funding level,combined with its own actual situation,put forward the countermeasures to the problems.