A Study On Fashion Internet Celebrity From Sina Micro Blog

In recent years,with the continuous development of network technology and new media,micro-blog and we-chat have gradually become social platforms for people to communicate and receive information.The way of fashion information's dissemination and reception is from traditional media to self-medias.And Fashion Internet Celebrity,as the main subject of fashion self-medias,has great influence on the communication of fashion information.In this paper,I will use the “Fashion Internet Celebrity” as the object of study,sina micro-blog as the platform,from the perspective of fashion self-medias,to analyze the fashion information spread by Fashion Internet Celebrity and the ways of communicating fashion information in order to reveal the purposes of fashion information dissemination.Firstly,I will define the concept of "Fashion Internet Celebrity" and its current situation.Secondly,I will tease the development and classification of the sort of "Fashion Internet Celebrity".And then combine the "Internet Celebrity" with "Fashion" to point out characteristics of "Fashion Internet Celebrity",and similarities and differences between it and other types of Internet Celebrity,in order that I can clear the concept of "Fashion Internet Celebrity".Furthermore I will use 81 Fashion Internet Stars that are selected from sina micro-blog as the samples,and collect fashion information that is released by them so that I can analyze the content of fashion information and the patterns of spreading fashion information.At last,according to the above information,I can come to the conclusion that the purpose of the communication of fashion information is fashion marketing.As a result,Fashion Internet Celebrity is a product of the combination of fashion practitioners,the fashion media,the fashion industry and the new relationship of Internet.And the spreader is not only the media,but also the merchant.Also,the audience is the fans and customer.What's more,the fashion self-medias are homegrown.The dissemination of information plays a central role in it.