The Study Of Using Behavior Based On The College Students In Changsha

Ren Ren,original name is Xiaonei,established in December of 2005.Renamed Ren Ren in August of 2005 and became the first social websites applied real-name system in China.While a game named Happy Factory made Ren Ren got to the peak and imitated by others:registered users got one hundred and seventy million,active users in a month got thirty one million.Instead of get a further progress in the past ten years,Ren Ren was faced to the bad situation like falling market value.In Mar27,2015 Ren Ren's market value has a shrunk by nearly 30%and users traffic got a serious loss.I believe it's the best opportunity to study.In one hand,there are enough date to make a scientific conclusion of the Ren Ren's ten years,in the other hand,how to make a social websites which can meet users demand is a question we all are considering today.This paper is going to collect information of college students in Changsha by questionnaire.In the same time,making depth interview of the users which used Ren Ren in the past but not today.In terms of the users in Changsha college,the Ren Ren using presents a situation like low rate,not golden time,and short time using.In addition,negative social motivation.By the way of analysis the demand of users',we find that Ren Ren didn't meet the users' demand as social intercourse and getting information,and it lead to low user stickiness and low user traffic.Make a conclusion of the questions in terms of meeting the users'demand and taking the development of internet in our country into consider,making a suggestion of social websites'development in web 3.0 for reference.