Research On Microblog Image Of American Drama Fans Under Subculture Perspective

This paper chooses microblogging American drama bloggers as the research objects and attempts to analyze the group image presented by American drama fans in the social networking site represented by microblog in the context of globalization.Since the youth cultural form has shifted from the characterization of traditional style to digitized virtual ecology,the old research perspective from adult discourse should also be changed.The author,as a young American drama fan using the network for a long time,attempts to get rid of adult discourse system by returning the speaking right of subculture of the youth to youth themselves.Through literature analysis and network text analysis and from the perspective of youth discourse,this paper examines the media image of subculture of network youth.Through literature research and text analysis,this paper holds that the propagation mechanism of re-centralization of microblog prompts the formation of opinion leaders.Some American drama fans mastering subcultural capital such as the applying ability of knowledge and media can stand out from the ordinary American drama fans and become opinion leaders.Under the leadership of these opinion leaders,American drama fans gradually form their own subculture ecology on the microblog.However,the peculiarity of discreteness of network subculture makes the American drama fans present more significant subculture style characterization only in group activities,which are different from the resistance brought by the fixed style of traditional subculture.The group carnival behavior under entertainment motivation has significant cultural sharing intention.However,the resistance gene in the American drama fans has not completely disappeared,and once it is impacted by the mainstream culture,it will produce opposite criticism emotion and a series of acts of resistance.