Research On Development Strategy Of JSCM Company Under The Background Of Triple Play

With the rapid development of Chinese economy, culture and technology, new media develops rapidly, in contrast to the impact of new media, traditional media, traditional media audio-visual broadcasting led by competitive advantage is no longer obvious. Especially in 2008, the State Council forwarded six ministries "on encouraging the development of digital TV industry a number of policy notice", "digital cable television as the starting point, promote the triple play, radio and television network business competitive strategy pattern changing, IPTV users, broadband Internet users rapid growth, new network TV, millet box the music box, the box of mango as the representative of the menacing live satellite users is still spreading, digital terrestrial television will spread nationwide, dangerous loss of cable TV based users increase rapidly. With the gradual weakening of competitive advantage, the broadcasting network in the future will be a sudden turn for the worse, are facing more and more challenges.In such a grim market environment and industry background, the survival and development of the National Radio and television networks are in a deep haze. JSCM company is the province to implement the State Press and Publication Administration for the implementation of network integration, to achieve a "provincial network" policy and the formation of the state-owned radio and television network operators, although in recent years, JSCM company is in the process of reform and development of outstanding achievements, the successful listing, has made considerable progress in the management of. The beneficial attempt and exploration in the development of industrial diversification. However, geographical restrictions, trade barriers, business is single, the volume is not large, these are the obstacles in the process of its development must be overcome. Facing the severe competition situation of triple play, JSCM company's future survival and development is how to gain a foothold in the fierce market competition and achieve rapid and stable development of enterprises has become an important topic of the current need to study and solve the urgent need to formulate a practical and leading enterprise development strategy.The establishment of development strategy to the status quo and background starting from the radio and television network industry development, the use of modern strategic management theory, mainly uses the SWOT strategy analysis method, comprehensive analysis of JSCM company's internal and external development advantages, weaknesses, opportunities and threats of the company to seek development must have the basic elements in the fierce competition in the market. This article from the enterprise mission, development objectives, development strategy and measures several aspects, a series of opinions and suggestions on the future development strategy of JSCM company, and provide reference and theoretical support for the future development of JSCM company.The future, how to effectively carry out marketing, making very fruitful marketing strategy, improve the income level of basic services and value-added services, how to improve the profitability of enterprises and the core competitive ability, how to make scientific and rational planning of network construction project and training implementation plan, it needs further study.