Research On The Transformation And Development Of The Changsha Broadcasting And Television Group

China's TV industry is a fiercely competitive realm. Capital city television station is an important part of television industry in China,facing the external government's regulation, the impact of new media, the squeezing of CCTV and provincial TV, and talents, economic crisis.Changsha B&T group is facing from system, content, media and new media technology of direct challenges. In such a harsh environment, the survival and development of capital city television is becoming a hot spot of academia and industry. Changsha B&T Group has experienced three periods of twists and turns to explore the development of reform, the stage of struggling establishment, the stage of confused reform, and the stage of successful breakthrough. It realized marketization transformation is the effective way to break through the constraints of competitive environment and system to the development of capital city television station, and show itself in the market of Hunan TV, which is full of strongest competition. Finally it becomes a successful case in the transformation of capital city television stations. This essay analyzed the characteristic path of market entity Tianze Media Company, which is established in the developing of market-oriented transformation of market by Changsha B&T group, according to three levels of "Tianze Media Company - Program Transaction - Channel Ground Combined Supply Net". Changsha B&T Group revolved around the TV content industry chain in the market process, took the TV content production as the core,established a trading platform, and created their own TV content industry chain to achieve the success of the transformation. This essay summarized the main strategy of development and the enlightenment through its transformation and development based on the analysis of Changsha B&T Group's comprehensive restructuring and reform. Capital city television station has to choose the right development strategy in the process of transformation, integrate into the wave of television marketization, remain innovative and changing to improve the competitive advantage and build cooperation platform to get big bets.These revelations and reflections will provide reference for the development of other capital city televisions' transition and development.