Research On The Interactive Mode Between Official Micro-Blog And Yangzi Evening Paper

Newspaper micro-blog an important part of the cooperation between newspaper and micro blog, it is an important part of media convergence. In this paper, the interaction between the newspaper and the micro-blog is studied. In this paper, we use the method of literature analysis, induction and deduction, data analysis and content analysis. Taking the Yangzi Evening Paper as the research object, we summed up the interactive model through some examples. Through the analysis of the contents of the newspaper and the micro-blog, this paper argues that the interaction mode between the micro-blog and the newspaper is mainly reflected in the interactive mode and interactive mode. Newspaper micro-blog is a new entry for the interaction and unification of newspaper and network. It is advantageous to enrich the content of the news and expand the scope of communication. It is an effective way to improve the core brand communication of the Yangtze Evening news. Summing up the interactive mode between newspapers and micro-blog is beneficial to explore the way of the newspaper's breakthrough, it also can provide ideas for the newspaper's network existence.