The Study Of Wa Sicong's Media Image In Sina Micro-biog

In recent years, with the development of the techno logy, the Internet is developing fast,because of its own unique characteristics and advantages, micro-blog is developing rapidly,the majority of Internet users love the micro-blog. With the development of social media and micro-blog, a large number of Internet celebrities emerge, the celebrities have greater influence and visibility in cyberspace and they often receive attention from the Internet users.In this paper, the author choose the micro-blog as the object of study, the study analyses the image of Wang Sicong in sina micro-blog. The author chooses the reports about Wang Sicong in sina micro-blog in 2015 as samples. First starting from the perspective of content analysis, the author analyses the publisher identity, gender information, the type of information, the themes and tendencies and gets the basic characteristics. Then starting from the image level, the author analyses the appearance characteristics, personal qualities,personal ability, behavior and personal activities and personal background, results of the person's media image in sina micro-blog: from the appearance of the person, he looks "cool" and "punctual". From the personal qualities, he is capricious outspoken and frank. In personal ability, he is successful and has business-minded. In personal behavior and activities, he is mixed, complex and contradictory. On the personal background he is the “Rich 2G” Then,the article analyses the reasons of the image of Wang Sicong from Wang Sicong himself and micro-blog media, the users' psychological of consumerism and Internet users' carnival perspective. To resolve the problems in shaping and presenting the image of Wang Sicong in sina micro-blog, this paper proposes the corresponding improvement suggestions: strengthen public opinion guidance, cultivating opinion leaders; enhance media literacy; strengthen network management, clean cyberspace.