Study On The Public Opinion Guidance Of The Shipwreck Of "Oriental Star"

Since the 21 st century, With the social transformation and economic growth, All kinds of contradictions and problems continuously emerging. Especially all kinds of sudden public events present a growth trend gradually. Therefore how to effective response to the sudden public events, and guide public opinion reasonably, become a major issue to the government and society.The shipwreck of "Oriental star" is the special major disaster events in recent years. Therefore this article selects the public opinion guidance of the shipwreck of "Oriental star" for research. Through analyzing the different development stage of the spread of public opinion and public opinion, founding that the subject of public opinion guide in this event have the new change than in the past: the government has become more active, open and transparent, and use a variety of channels to guide public opinion; Media is becoming ever more has the responsibility to bear, make full use of new media platforms and new communication technologies to report the news, release information, to guide public opinion; especially the public(mainly refers to the netizen) the previous object of public opinion guidance. With the development of new media platforms, public right's ascension and the other reasons, in this event they give full play to its own subjectivity and sense of ownership, provide positive advice, clarify the rumors, and concern about the rescue progress. In a word, they turn into discuss positive topics actively, the netizen turned into a positive energy transmission, and become a new subject and new force of public opinion guidance, bring the new ecological pattern of public opinion guide.Finally the article discusses the causes of change separately from the government, the media, the public three aspects and summarize the related suggestions and enlightenment. For example, the government should open and use of new media platforms actively, and improve the publicity of government affairs information. The media should also innovate means, use of new media and new technology to guide public opinion actively, and strengthen the responsibility consciousness, completes the aftermath reports.The public should strengthen the subject consciousness, improve media literacy, and participate in the positive energy of public opinion actively. In a word, the author hopes to through the study of this article to the future of public opinion guidance of sudden public events to provide some reference and enlightenment.