Research Of Cultural & Creative Product Development

Cultural and creative industries has been in the implementation of our country for many years, but so far the development of micro-entrepreneurs in the market is still dominated patterns of business; lack of support and a wealth of resources organized management structure, culture and creative industries have only two points of the cultural and creative and can not form a chain. Many small and medium sized cultural and creative operators rely on a specific commodity high popularity of entrepreneurship and success early, but the product line development tends to single, lack of awareness of product planning, market heat difficult to continue, also with the product life cycle organization chemotaxis unable to revive aging.In view of this market development status, this research is based on the theory of resources infrastructure, use high representative case——Suzhou Museum to discuss, and the National Palace Museum as a reference case. Through case studies and the extensive literature, and data analysis to understand the Suzhou Museum of cultural and creative development and operation status. Resource-based theory emphasizes the good use of resources within the organization, effective use, in order to create the greatest value; and rich heritage collections Suzhou Museum, that is the key resources, can not be copied to replace the outside world. Suzhou Museum master key resources, in order to carry out strategic cooperation with outside vendors to develop production of new products. A Case Study of Suzhou Museum Awards were several cultural and creative products for multi-angle analysis, to understand the process and to develop trade-related mechanisms, in order to understand the Suzhou Museum of cultural and creative business model, and summarizes the advantages and disadvantages of its business practices. View Suzhou Museum-scale operation of the cultural and creative experience, for museums and other cultural and creative operators as a reference.By studying altogether,I summed up three conclusions:First, the cultural and creative operators in addition must contain a key resource base, it must also have the ability to effectively use resources. Otherwise,there will be plenty of resources does not flow in operating efficiency. Second, the cultural and creative business needs to be with the product management and marketing awareness, continuous innovation is an important factor in the success of cultural and creative management?steady development. Third, the cultural and creative business success need to rely on well-organized functioning of the internal coordination, and the need for a clear positioning of the organization, in order to avoid obscuring the division of labor and the location was not an obstacle to the internal operations and external cooperation.