Study On The Auto Channel Of CQTV

The birth of the automobile has been more than 100 years, it has experienced the historical changes and the evolution of its era. Today, the automobile has become an indispensable means of transportation, at the same time, it also has become one of the important objects of scientific exploration and cultural studies in the academic world. Along with the development of automobile industry and the media, the auto channel of CQTV came into being.The birth of the auto channel of CQTV, closely related to the rapid development of the national economy at the first. The sustained and rapid growth of national economy, promote the change of concept in public consumption, makes the automobile industry continue to rise, car sales continue to rise, car culture is also gradually on the rise, all those provided the necessary conditions to the birth of the auto channel of CQTV,which Committed to create a platform for communication and interaction of car culture. Secondly, closely linked with the trend of the media's focus and the expansion of Industrial economic information publishing and marketing channels, those promoted the birth of professional TV channel, the focus of media development trend, to meet the needs of different categories of audience to specific information, the auto channel of CQTV is conform to the focus of the media development trend. Thirdly, with Chongqing's abundant industrial foundation and the special geographical environment of the "mountain city" also has the important link, is of unique geographical location and chongqing heavy industrial base results directly.Chongqing auto channel operation status, on one hand is diversification of the columns, the column is divided for the class of information release, including the new car market, auto market quotes, automotive industry and other dynamics contents; conservation techniques, mainly of common maintenance problems are discussed and provide solutions; cultural entertainment, including cultural tourism, leisure and entertainment, interviews and so on; automobile marketing class, mainly about vehicle sales presentations, automotive related services, product promotion and other contents. On the other hand is the operation mechanism innovation, mainly for the digital channel integration platform leading the wave of car screen, integrated authority automobile information multi screen interactive spreading effect, absorbing social resources and expand the profit modelsThe plight of the auto channel of CQTV mainly for the homogenization of the contents of the replay rate high, enormous impact from automotive website, "TV is dead ” exists potential impact. In this regard, from the crowd divided all the precise positioning, adhere to the content is king to create exclusive “IP", pay attention to the brand effect and enhance the brand value-added and other aspects to be improved, digging the channel's own core competence, to create the unique characteristics of the auto channel brand, strive for social benefit, economic benefit, culture and brand benefit multiple geometric growth.