| The impact never stops in new media age. In this trend, traditional media are building new platforms one after other, so they can extend the competition of audience into this new platforms of new media.with the development and advancement of technology, mobilephone, an instant message tool,has a great influence on people's daily life. And Wechat has become one of the noticeable new media after the appearance of Weibo.Moreover, with more news media activities, Wechat becomes a hotly contested spot of all media.This analysis comes to three conclusions:firstly, orientation is important,especially the orientation of content,function and audience. Then content is the key. That means article content can helps a media organization to win in the competition. And the same time contents have to adapt to the features of Wechat and to provide service information.Thirdly, during concrete operation,media need to pay attention to adjust modes of presentation according to the features of Wechat. |
PDF Full Text Request