The Research Of The Science Blog

Blog stationed in China since 2002, with its openness, convenience, interactivity and other features quickly won the favor of users, leading the advent of self-media era.With the maturing of network technology, blog form had been enriched, new forms of network communication to some extent, shunt the traditional blog users.Science blog get the development and accumulation in the long-term trend, becoming an important platform for scientists to exchange information, elaborate ideas, scientific interpretation and academic exchanges. Web of Science Blog, by virtue the unique advantage, after seven years of accumulation gradually developed into a relatively mature blog communications platform and has become a representative science blog site.The communicators of the Science blog, as blog content producers, with 98% coming from scientific work-related personnel, provide the basis for high quality content. Because the Science blog's real-name system, the communicators' range is much smaller than the receptors, which include all the network users. The Science blog editor as the Blog's representative, primarily use the management and recommendation functions to manage the blog space; Editors have a certain preference when selecting which kind of articles should be recommended. The analysis shows that editors always attach much importance to "View Commentary" category articles, and get an increasingly attention to two other kinds of article: "Science Highlights" and "Research Notes". When comes to the content, "View Commentary", "Research Notes" and "Life and Others" category articles accounted for about 50%.The Science Blog focused on three central themes: the major activities occurred in the field of science, and technology-related things of the hot issues of social fields, other issues of the academia.The three themes played an important role in promoting academic exchanges and academic development, promoting public understanding of science, promoting the construction of healthy academic environment.The Science Blog shows some communicating features: popularized and personalized expression,the atmosphere of emphasizing on the facts and opinions,multiple two-way transmission mechanism.Popularized and personalized expression is mainly reflected in two aspects:popularized scientific interpretation and personalized language expression;the atmosphere of emphasizing on the facts and opinions is mainly reflected on the emphasizing of logical argument and personal opinions; Blog can start circulating transmission with News channel, and can also form multiple two-way interaction with Paper channel,Groups channel and so on,played a central role in the transmission mode of the Science integration of network community.The Science Blog's development emerged some problems in recent years:the declining of the number of articles and total traffic,the weakening of blog platform management functions,retardation of platform technology updates and other issues.Thus,combined with the network communication trends and characteristics, propose that: Fully taping the existing resources,strengthening the blog influence;strengthening the editor's guiding to the blog;accelerating technological upgrading, enhancing the visual beauty of the site.From the research results can get the following innovative conclusions:The central themes Blog space constituted for scientific,academic and social field have reference value,they should become an important decision supplement of social science and technology development;The content scientists and scholars wrote on the blog,are quite easy to read and full of scientific meaning,people should pay much attention to the group,scientists and scholars should become the backbone of science communication;Science Blog is the important communication platform for releasing the latest scientific knowledge, scientific spirit and scientific method, blog should become an important method of science popularization.