Research On Internet Altruistic Behavior Of Undergraduates

With the development and popularization of network information technology,the network gradually penetrates into people's social life.Individuals have internalized social norms into self-norm during their growth.Altruistic behavior thus manifested as an important pro-social behavior in the process of individual socialization has always been the concern of researchers.With the popularity of the Internet,altruistic behavior has been extended to cyberspace,known as altruistic behavior.The group of college students is the main force participating in the current network.They are in an important period of outlook on life and values.Network as a mirror of the real world,some of the social behavior of college students will be reflected in the network environment.To explore and study internet altruism behavior of undergraduates is conducive to directing contemporary undergraduates to view their relationship with the internet with a correct concept.It is of great significance to guide contemporary undergraduates in forming the correct value judgments.This research first combs the previous literature on altruistic behavior and internet altruism,and analyzes and summarizes the concepts,characteristics,manifestations and influencing factors of altruistic behavior and network altruistic behavior.In the part of empirical study on internet altruism of undergraduates,we use the research methods of quantitative research and qualitative research to select the undergraduates of Beijing University of Posts and Beijing and Beijing Normal University as the research object,and select ten people according to the quantitative research results High-network altruistic actors to conduct interviews and text analysis of the qualitative research;the empirical analysis of the results of analysis and analysis of contemporary college students altruistic behavior characteristics,manifestations,influencing factors and the status quo.In addition,this article also pondered and explored the nature of cyber altruism,the psychological process and mechanism of cyber altruism among college students.Finally,this article analyzes the impact of cyber altruistic behavior on the individual and social macroscopical level of contemporary college students,clarifies the significance of cyber altruistic behavior on the individual and social development,and puts forward some tactics to guide college students altruistic behavior.The following empirical results of this paper are summarized as follows:(1)At present,most college students have the concept of internet altruism.They are willing to practice sharing,comity and helping others.However,there are still a large number of college students who need Internet altruism to further develop and improve.(2)The internet altruism behavior of undergraduates is at a medium level,and there are significant gender differences.Boys show more altruistic behavior than girls.(3)In the form of college students' altruistic behaviors,university students are more involved in the network support behavior,the frequency of network guidance and network sharing behavior is not different,and the frequency of network reminding behavior is the lowest.(4)The influence of professional type on internet altruism of college students is different.Generally speaking,internet altruism of science students is higher than liberal arts students.(5)There is not much difference in the frequencies of altruistic behavior on the Internet among college students at all ages,because of the small age difference between them.(6)There is a positive correlation between age group,average daily internet access time and altruistic behavior of college students.The longer the age of Internet users and the average online age of college students,the more they will participate in online altruistic behavior.