Psychographics Characteristics Impact On Entrepreneurial Intention Of University Students In Pakistan

The intention of entrepreneurship student can be influenced by various ways.Entrepreneurial intent is creating to conclude students ' motivation to know the behavior of person in future.This study is conducted in order to know that how the variables(subjective norms,Attitude towards behavior,entrepreneurial education and perceived behavior control can affect the students intention towards entrepreneurship.Current study based on explanatory and quantitative research technique.In explanatory portion researcher mainly focused on factors that had effected entrepreneurship intention of students.The main purpose was to determine hypotheses about main characteristics with a positive impact on antecedents of entrepreneurship intention.In order to test the hypothesis,quantitative method was designed for measurement.200 pairs of questionnaire were filled by students who participated in entrepreneurship subjects at different universities in Islamabad,Pakistan.Alpha,alpha test reliability which can make sure high reliability of the results was carried out on each variable.To observe all the variables that are perceived behavior control,entrepreneurial education,attitude towards behavior,personality traits and subjective norms were analyzed through multiple regression and Pearson correlation.All independent variables that were used show positive relation towards the entrepreneurial intention.