China's Local Government Response To Publiccrisis Management Of Public Opinion Research

Since the 21st century, on the basis of the traditional media and new media development velocity anomaly rapidly, new media influence on our lives everywhere. Local governments at various levels in China often because of don't know and don't focus on new media media, lead to slightly do not pay attention to will face intense questioning or criticism, network speech network language so that the local government to establish a good image of the long-term suffering derogatory, losing credibility, serious word will lead to a series of sudden public events. In the context of the current actual situation, in response to public crisis management and its events in the process of local governments at all levels are still many deficiencies, therefore, how to manage public opinion in public crisis management become a difficulty in front of local government as the traditional communication habits have been with the rapid changes in Internet technology, the public opinion has changed, the transmission way of the information to solve one of the decisive force in the process of public crisis emergencies. Therefore, this paper discusses management of public opinion for the effectiveness of local governments to solve the public crisis events, the author write the purpose of the paper.This paper through the public crisis events in Inner Mongolia, the xilingol league area "5.11" incident, the local government public opinion role in public crisis management were studied, so as to sort out the current our country local government a series of problems existing in the public opinion management and explore the specific measures to solve this problem. In specific research, the author found that public opinion management problems, most of the work in the grass-roots government,one is due to the grass-roots government and the people contact is more frequent. 2 it is due to the local governments at all levels often in public opinion management way to choose, when dealing with problems,always wavering on "ShuDu" problem. The author of the actual situation of local government in minority area as a starting point, and draw lessons from the advanced experience of management of public opinion at home and abroad, so as to improve and improve the management of local government public opinion corresponding countermeasures and Suggestions.