Research On The Present Popular Phenomenon Of Film And Television IP Adaptation In China

Film and television IP adaptation in recent years in the rise of the film and television industry,a new adaptation of the upsurge phenomenon,this IP works as the core,film and television works copyright for the basis of adaptation,from the selection,production,to spread the whole industry chain production Model,not only for film and television production provides a new way of thinking,but also once again to adapt to the mainstream works of film and television mainstream.In this paper,research on the present popular phenomenon of film and television IP adaptation in China is the title,and the real kernel under IP shell is excavated to explore the characteristics and laws of the film and television adaptation works in different periods.The first part of the paper from the moment of China's film and television IP adaptation phenomenon is proceeding to explore,mainly for the film and television IP adaptation given the exact definition,the so-called film and television IP adaptation,refers to the trend of media integration,copyright ownership as the core,(Including traditional literature,network literature,variety shows,music,comics,games,etc.)into the film or television drama.The second part mainly analyzes the multiple features of film and television IP adaptation,including the textual features based on "intertextuality",the typical "secondary transmission" features embodied in the existing adaptation works,and the development of cultural industry situation in China,they are the there main hidden features about why the film and television IP adaptation is so popular,and become the object that difficult to ignored in current domestic film and television industry.The third part of the paper will be the comparative study between the film and television IP adaptation phenomenon and the early literary classics of film and television adaptation,analysis of the true meaning about "IP",after all,a new product of contemporary times is so different.The fourth part is the study of the aesthetic culture of the film and television IP adaptation in China.The increasingly prosperous consumer culture,visual culture and entertainment culture are the main source of modern aesthetic transformation.The lastpart is a comparative analysis of the two existing works of the film and television IP adaptation,"Nirvana In Fire" and "Chronicles of the Ghostly Tribe" as a typical case summed up the gains and losses for the future of film and television IP adaptation.Film and television IP adaptation as a emerging phenomenon,whether it is the definition of its discussion,or the development of its situation is not a lot of research.This article from the phenomenon itself,the use of a large number of contrast methods discussed the characteristics behind the popular phenomenon,although the adaptation of IP as the object has become the main force to promote the development of film and television industry,but not yet fully mature and there are many defects in the film and television IP adaptation still need to be treated rationally,the content of the adaptations is always the most important principle of film and television production,and how to guide the IP as the core of the adaptation of the work to produce a reasonable production,still long way to go.