Discussion On Marketing Strategy Of Medical Detection Project Based On Internet+

With the development of clinical application of high and new technology in recent years,the application of molecular biology in clinical medicine has developed.Non-invasive prenatal genetic testing,genetic deafness gene screening,single-gene disease detection,tumor individualized drug-based molecular biology-based medical testing projects have shifted from scientific research phase to clinical applications.As public hospitals are subject to national policies and procurement procedures,these newer clinical testing technologies are developed in third-party medical laboratories.Around 2014,the country for the second generation of sequencing technology clinical application management standards have been introduced,social capital,talent elite,local policies are in the second generation of sequencing technology upstream and downstream services to the influx.In early 2015,Obama proposed a "precision medicine" program,the implementation of individual genome research,gave the domestic gene therapy industry in full swing add enough confidence.Before 2012 there are more than 100 third-party medical laboratory,mostly concentrated in the economic level of the developed East and South China region.Most of the third-party independent medical laboratory is based on the traditional hospital laboratory business,The main target customers of the third party medical laboratory are level two hospitals,clinics and community health institutions.Because of the lower level of medical institutions can not be like a large three hospitals,like the purchase of large inspection equipment and reserve experienced inspectors,often the pathology and inspection samples sent to the third party medical inspection institutions.Guangzhou Kingmed,Hangzhou Adicon,Guangzhou Da’an,Hangzhou Dean is the third-party medical testing in the domestic field started earlier in the enterprise,the size of the overall market more than 75%.In 2015,according to the relevant data of the health sector,the country has established more than 400 medical laboratory has not yet included in the submission of the report.Most of the new medical laboratory to give up the traditional field of biochemical luminescence immunoassay market,will focus on the application of high technology in clinical diagnosis and treatment,also known as the special inspection project.Special inspection project is characterized by the basic technical threshold,high prices.Most of the hospitals in order to rational allocation of medical resources,are basically outsourced to third-party medical testing services.A large three-tier hospitals will become a number of third-party medical testing service agencies competing in the battlefield,as more and more entrants,a variety of competition chaos clusters.The hospital in the field of third-party medical test services and control of the right to speak more and more important.Reduce channel costs,to seek new ways and channels of survival has become the third-party medical institutions to increase their profitability key.In recent years,the development of the Internet has led to all walks of life,and even changed the way people live and travel.Meat on the Meituan,a taxi with the DIDI,shopping with Taobao,travel with Ctrip,SMS replaced by WeChat,a time mobile phone in addition to people outside the clothes,go out indispensable things.Medicine and the Internet has also become the direction of entrepreneurs struggle to The Chunyu Doctor,A good doctor,We-doctors in their respective fields have made good results.This article explores the use of the Internet model will be grafted to a third party independent medical laboratory items.A representative non-invasive prenatal genetic testing program was used to explore the 020 business model of medical testing project by analyzing the present 020 business model and setting up a network platform of 020 service in combination with the medical testing project’s own attributes.It is the main content of this paper that medical testing projects can be accepted by the market through the Internet model,or what kind of problems will appear.