Subject Behavior And Its Effect Of The Development Of Mobile Health

In recent years,mobile health has become a new hot spot of “Internet + “development,various types of capital have entered the mobile medical field,the market size of mobile health is also growing year by year.Mobile health combines medical services and information communication technology,communications industry together,to provide health care services through a variety of intelligent terminals.In the medical field,the development of mobile health will help address the lack of medical resources plagued global problem,and help to improve medical resource utilization and reduce healthcare costs.Entrepreneurs and investors also regard the mobile health industrial as the next new blue sea.M-health’s momentum strong of development,not only led to the development of other related industries,but also attracted more and more enterprises to enter.M-Health become the mobile Internet field of new investment hot spot.China and the US are in the rapid development of mobile health industrial,becoming the main global mobile health development countries.Currently,the US mobile health is to develop vertical depth,the versatility of mobile medical products is higher,mobile medical technology is advanced,the business model is more mature.Development of China Mobile health is in the start-up phase,the mobile health companies enter the mobile healthcare market through hospital information platform.Personal healthcare market with small entrepreneurial companies,the products function is much the same.China’s mobile health is still in search of suitable business model and development direction of the stage.This paper is based on the theory of industrial organization,carding mobile medical literature to define the scope of application and market players,overview of global mobile health development status,and analyze the influence of the mobile health market structure,and the relationship between behaviors of the mobile medical market.With the development of mobile health,then analyze the relationship between health insurers,doctor and patient with the game theory mode,as well as doctors and mobile medical products suppliers.Additionally,this article does simple case study on the impact of mobile medical developments of social medical benefits.With the analysis,we have the following conclusions:(1)The five-main mobile health market behavior is influenced by the structure of the mobile healthcare market.On the China Mobile medical market,the company offering mobile health solutions to the hospital has a market delineation and influence.Mobile medical products supplier in the provision of products affected by hospitals seriously.In the Mobile health APP market,product homogeneity is serious.And the company is small or medium with serious competition.US mobile healthcare market with more large enterprises,product’s versatility is high but demanding innovation.Mobile health products supplier is likely to provide products to the doctors and health insurance.Investors are optimistic about products accessing to health insurance agencies to recognize and pay for.(2)Mobile health products of the medical services market can help to improve the patient’s medical experience,to strengthen communication and information transfer between doctors and patients and to help health insurance institution to control insurance fee.Contribute to the formation of a good order in the sustainable development of the medical services market.