| With the development of automobile industry,automobile modeling design is becoming more and more important.Automobile modeling design in different countries has different style,also in different brands.In product modeling design,the difference of cognition,which would lead to failure that the user doesn't agree the product which is designed according to designers themselves,is existed in product modeling design between the designer and the user.Besides,under the condition of the new era,substantial changes of user needs have taken place,the satisfaction of perceptual demand has become the users' common pursuit.If the product modeling design can not be cognized by users correctly or can not fully meet the needs of users,it will be out in market.The topic research,from the perspective of product semantics and perceptual cognitive theory,studies how the product modeling design expresses product semantics,the different in product perceptual cognitive,and the actual cases of auto products.Then,product semantics-design expression mapping model is proposed,by the visualization mapping way between product semantics and design expression, to explain user perceptual cognitive about product for designers,at the same time,the communication channel is set up to reduce the cognitive difference between users and designers,all of this is hoped to help designers do the design better to meet user needs fully.On the basis of theoretical research,this topic has built product semantics collection and design expression element collection,through the experiment in user perceived way that combined with three parts,include semantics-expression elements experiment,expression elements-semantics experiment and color experiment,we set up product semantics-design expression mapping model,and get user perception degrees and user preferences.Finally,using relevant software development technology,we complete the application software development of product semantics-design expression mapping database. |
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