The Application Of Data Mining In The CRM System Of The Bank In The Era Of Big Data

Paper is the integration of customer relationship management system,and the data analysis, at the same time, using the case to study the use of data analysis techniques in the process of implementation of customer relationship management, in order to understand these two content integration can greatly enhance the bank for the effect of the core customer service, at the same time, saving operation costs of the bank. From here, we can understand the concept of data analysis into the importance of customer contact management, so that the effect of this management system is more magnified,there is a very significant practical significance. As the data analysis technology continues to cover, in the data analysis of this level of customer relationship management system is no doubt will be a wider range of use。...