Study On The Issues And Countermeasures Of China P2P Online Lending Industry

P2P lending industry experienced a rapid development since 2007 when it was introduced to China, due to uneven regional economic development and the income gap between groups, and the limited traditional financial services and other constraints conduct an explosive growth of P2P. P2P lending network is an efficient investment and financing portfolio with more transparent mode of operation more extensive borrowing participants, clearer transaction process, more efficient financing efficiency, more affordable financing costs and with more choices. While P2P lending industry developed so fast, the risks continue to grow both domestic and foreign, the risk of P2P network lending platform are worthy of high alert to the lenders and the platform themselves and related financial regulatory authorities. In China, due to the P2P network lending platform does not under the supervision of the existing financial system, for which regulatory agencies have not yet introduced specific measures, together with P2P network lending platform investors, mostly individual investors, risk identification and the capacity is weak, so the accumulated risk is drew more and more concerns.This paper firstly describes the generation of P2P lending platform and related research by theoretical literature review. It focuses on financial exclusion theory, financial innovation theory and social exchange theory which can theoretically the generation of P2P network. Then through the existing domestic and international research studies described and reviewed, this article describes the characteristics and industrial status of P2P online lending both at home and abroad, then discuss the business models, on this basis, it focuses on the risks and problems facing by the P2P online lending platform, such as legal risks, credit risk, corporate governance and other risks. Then we take a case study about Renrendai that can give us further evidence on the above discussions. Finally, this paper puts forward the corresponding counter-measures and development of online P2P lending, and makes some prevision about it.The main purpose of this study is to combine various types of problems of P2P network lending platform domestic and abroad during their development and put forward the contents of the competent authority according to the risk and industry self-regulatory measures. Make policy recommendations to promote the healthy development of P2P network lending industry, prompting a P2P network can become a long-term loan healthy development of China’s financial model of economic and social services. Due to the historical development of P2P lending network is not long, there is no one more complete risk management system, this paper will effectively complement the current contents of the P2P platform, to build a P2P network platform for the company’s credit lending mechanism to make reasonable suggestions, provide theoretical and practical support for the protection of the new financing model.