Research On The Perception Of Tourism Authenticity Having Effect On Tourist Satisfaction

Tourism authenticity has been a hot topic of the western tourism anthropology research after MacCannell proposed the concept of staged authenticity in 1973, which starts the research and application of tourism authenticity in western tourism industry. Wang Ning put forward existential authenticity in 1999 which provides a new perspective to study authenticity for the domestic tourism academic community.So far, the research on the theory of authenticity includes 4 kinds of representative theories, which are Objective authenticity,Constructive authenticity,Postmodernism Authenticity and Existential authenticity.Most of the research on the hot spots of tourism authenticity is based on the cultural heritage,and the empirical research is that the authenticity of the tourism destination should be enclosed absolutely protection or the gradual adjustment of the protection.The demand for tourism in the era of experience economy is changed from the popular to the individual and leisure tourism is becoming more and more popular.Tourism in ancient towns has become a global phenomenon. For example,Tourism in ancient towns has been taken as one of the major tourist products in France,Italy and Russia.Since the ancient town in Jiangnan developped with Zhouzhuang taking as the representative in 1980 s,according to statistics more than 2000 ancient towns have joined the development boom in China so far.As a historical heritage of tourism, what tourists treat tourism authenticity of Taierzhuang gucheng as is the focus of this paper with it in the reconstruction, restoration,development.From the perspective of tourists’ perception, this study discusses how to influence the satisfaction of tourists, and provide constructive suggestions for the sustainable development of the ancient city, and provide some practical theoretical support for the local government and tourism enterprises to create maximum benefits for the government, enterprises and local residents.The paper adopts the combination of normative research and empirical research, which mainly includes six aspects:The first, it introduces the background,significance, content and framework of the research.The second, it makes a summary of the domestic and foreign research progress of tourism authenticity and tourist satisfaction, which lays a solid theoretical foundation for the empirical research.The third, it introduces the design of the relevant variables and the main problems of the research, chooses and determines the relevant variables,designs the questionnaire, structures the research model and puts forward hypotheses.The fourth,it introduces the development and the status quo of the tourism of Taierzhuang gucheng in Zaozhuang,Giving put 398 questionnaires in Taierzhuang and using the software of SPSS19.0 to descriptive statistical analysis, factor analysis, correlation analysis and regression analysis and so on.The fifth,it concludes the research conclusion and suggestions. The sixth,it analysis the limitations and the future prospect of the research.The research conclusions are as follows:Firstly, There are some differences in evaluating the perception of tourism authenticity of the business characteristics to tourists between different occupations and different incomes.Secondly,The perception of constructive authenticity is significantly positively correlated with the perception of existential authenticity to tourists.Thirdly, Motivations of tourism has significantly positive influence on the perception of authenticity to tourist.Fourthly, Motivations of tourism has significantly positive influence on the satisfaction of tourists. Fifthly, The perception of authenticity has significantly positive influence on the satisfaction of tourists. Sixthly, The perception of authenticity of tourists has partial mediation effect on the motivation and the satisfaction of tourists.