| At present, there are many researches on the relationship between specific information sources and tourism decision-making, information sources and the tourists’ travel intention or a specific type of tourists, but there is less researches on the relationship between the types of information sources and the tourists’ travel decision-making. From the perspective of tourists, this paper defines the types of information sources as five categories,they are network of word of mouth, the reality of oral communication, paper media, dynamic visual media and broadcast. Then this paper constructs the structure equation model of the information sources types and the tourists’ travel decision-making. Through the sample survey of the tourists and citizens in Guangzhou area, the empirical study of the obtained samples, the following conclusions are drawn:First, the reputation of the network is the most widely used channels of tourism information;Second, the paper media information sources on the travel decision-making process is minimal;Third, the influence of dynamic visual media information source to the maximum extent of travel decision-making process;Fourth, the type of radio and communication information plays a great role in the process of travel decision making;Fifth, the role of verbal communication in the decision-making process can not be ignored;Sixth, compared with the marketing stimulus, individual psychological factors on the role of travel decision-making process is more.In a certain degree, this paper enriches the empirical research on the tourists’ travel decision-making, and deepens the understanding of the influence of different kinds of tourism information. At the same time, through understanding the information of tourists to obtain channel or way of preference, can help enterprises to develop targeted marketing strategies, especially for specific segments of the marketing strategy, with a view to better achieve marketing results. |
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