Study On Marketing Strategy Of Mact Brand

With the growth of social economy and development of the society, Internet is playing a more and more important role in people’s daily life, people use internet to read news, listen to music, run Wechat, make friends, shop, etc. and shopping on the internet is becoming a kind of fashion and habit especially for young people nowadays.The rapid development of internet technology has not only brought the great change to the consumer groups and the swift growth of internet users, but also influenced on the production and marketing of household appliance companies, such as Changhong. As a new connecting bond, network marketing connects Changhong and vast consumers, it meets the demand of convenience, quickness, interaction and efficience from consumers, and can promote the interaction between Changhong and consumersChanghong, which was called ’TV KING’ in the past, has become uncompetitive since the beginning of 21 h century as a result of the declines of performance and market share, that’s why Changhong is now active in embracing the internet, and based on the Intelligent strategy, Changhong is increasing its market share.This article provides a comprehensive analyze of Changhong’s online and offline marketings with the help of internet and by the methods of literature search, field research, comparative study and case analysis, etc, pointing out the problems and shortcomings. Suggestions which are based on the learning of my MBA courses are also provided in this article.Firstly, this article gives the explanations and interpretations to the background, meaning and basic thinking of the topic, and use network marketing, e-business, marketing theories to support the thesises in this article. Secondly, Changhong’s TV traditional/network marketing is selected as a case to analyse its opportunity as well as its shortcoming. Detail advice is also provided on improving Changhong’s TV network marketing.