The Government Role In The Development Of Sika Deer Industry Under The Condition Of Informatization

The development of the information age led to the improvement of the economicbenefits of each industry，The functions of government are slowly to "Service-oriented"government changed from "control-oriented" government,the management of theindustrial market has also changed，Under the conditions of informatization What roledo the Government’s commitment in industrial development has drawn increasingattention.This paper selects the deer industry which is the most geographicallyrepresentative in Jilin to research,Select Shuangyang District, Changchun City, DeerTownship location for research. Depth study the Problems in thedeerindustrydevelopment andthe changing of the role of government in industrialdevelopmentunderinformatized conditions.Deer industry has experienced trough,Main reasons:Products on the marketoversupply， Imbalance between supply and demand has caused marketfailure;Government ineffective supervision resulting in the market ordermorechaotic,External effects caused by individual behavior or businessbehavior leads tomarket failure;Due to the distortion of information caused confusion in themarket;Professional organizations and academiaLess Professional research on deerindustry.In the early industrial development,the Government has made someeffort,introduced the relevant support policies,Also through subsidies, marketrestructuring and other initiatives to save the market.With the development ofinformation technology,Government in order to respond to market changes,make moremoves for the development of the industry,Specific features:Help Deer Townshipsuccessful title "Chinese sika town";Strengthened macro-control, market supervisionand policy guidance,organized and established trade associations in order to better solvemarket problems.But sika industry under conditions of informatization, there are still manyproblems.In the breeding stage,There are many problems such asbank for farmers andauto loan amount is different, lower government subsidies, insurance is not in place andother issues. In the processing and marketing stage, There are many problems such assome dealers do not want the government to help, State qualitative fuzzy for deerproducts, online information distortion, deep processing rough, standard fuzzy,government propaganda is not enough, market supervision is not strong other issues. Inthis regard, the government should take certain measures, Should be given the correctpositioning of the product, to broaden the industrial development; Expand the size ofindustrial clusters, and promote long-term development; Improve the level ofinformation to promote sika industry experiential consumption patterns; Governmentand relevant departments should strengthen supervision to ensure the sika industryhealthy development. As the largest owner of the information in information age, TheGovernment should have the ability to play different roles in the new situation,Likeservice providers, market actors, umbrella,"introducer" and other roles, Would promotethe Industrial Innovative and Development while promoting its own.