Jin Li Fruit Market Customers To Maintain Research Based On Customer Relationship Management

Jinli fruit market fruit sales as middlemen, to ensure fruit quality of the premise,and its philosophy is mainly through the good services provided in the sales processto reflect. Compared with the same industry with regional companies, has a relativelycomplete system of customer retention, which provide customers with more than justfruit, but also a channel and a service, and it is this based on customer demand forstereo meet precisely meet the CRM to customer-centric philosophy,"We offer morethan just fruit, but also a lifestyle." interpretation of the enterprise for their owndevelopment orientation for the entire relevant industry with some guidance andreference. Meanwhile, based on the customer’s network to maintain its strategy alsohas some innovative. However, the process of grasping customer loyalty, networksecurity and the risks specific operations also Jinli fruit market in the customerrelationship management issues need to be considered.With the intensification of the process of globalization, market competitionawareness has been generally recognized, Jinli fruit market in this vibrant economictide is not immune from the original single, waiting for customers in the region nearmonopoly position in the market gradually transformed into actively involved inresponding to the rapid development of the information economy competitiveenvironment, to his philosophy of service is a great way to challenge and change.Client is one of the most important fruit market business development resources Jinli,for enterprises of great value. Business is to provide customers with products andservices, survival and development Jinli fruit market depends on the customers to buyfruit, agents, distributors support. Thus, to some extent, the customers in the strategyhas the potential to become the basis for the survival of the fruit market Jinli; theimportance of its customers for its decision must maintain good relations withcustomers. Jinli fruit market cost advantages can be achieved good customer relations, and we want to quickly and efficiently maintain their cost advantage, we must striveto improve through the development of customer relationships, making it remainedabove the good level. Obviously, this kind of intangible resources will translate intotangible real income. Therefore, the study of customer value analysis has importantimplications for Jinli fruit markets. In customer behavior become more sophisticated,more diverse demand, personalized era, Jinli fruit market philosophy has changedfrom the original "product" gradually to the "Product+customers’ transition andtransformation, rich product range to meet basis, it is necessary to maintain long-term,good, stable relations with existing customers; and be mindful of the potentialcustomers of the excavation, culture and accumulation. Make good customerretention can make Jinli fruit market to get a sustainable competitive advantage, butalso for its continued development has laid a good foundation.Through the investigation of Jinli fruit market customer retention, combinedwith CRM, customer perceived value theory and literature review presented customerperceived value of the four dimensional model, combined with the model in-depthanalysis of the Jinli fruit market customers in the customer relationship managementto maintain the implementation of The specific process, which illustrate the importantrole of the customer to maintain the survival and development and to identify theshortcomings of its current status quo in terms of customer retention: First, it shouldpromptly transfer and update picking information. Sound management informationplatform in Jinli fruit market has not been established, the various departments andstaff opportunities tactile urgent need to establish, operate daily dealings involvingcustomer information, transaction flow, speed, etc. These product sales informationcontains business opportunities, customer information and transaction records andother important products of business information without making consolidation andpreservation norms. Second, a considerable part of the staff do not have the quality ofa professional career, for CRM management awareness is not enough to understand,even a lot of people have not heard of it. Processing of data on employees Jinli morefruit market is the use of the human brain and a pen and paper to remember; while ininterviews and surveys90%of customers consider combining networkimplementation of customer relationship management is very feasible. Thus, with the development of the network but also to Jinli fruit market CRM implementationchallenges and opportunities. Thus, the company can put forward as a basis fornetwork resources customer retention.Through research and analysis of customer retention Jinli fruit market, hoping toenable enterprises to fully realize the importance of customer retention and customercontact channels, customer service capabilities for enterprises to form a unified, has acertain theoretical aspects studied maintain customer relationships value and practicalsignificance.