A Study Of Diversified Development Strategies Of XX Coal Group

Coal enterprises are exhaustible resource enterprises.To maintain the sustainabledevelopment of such enterprises,it isanobjective choice to implement the strategy of XX coalgroup is a provincial state-owned coal enterprise, the enterprise will face the energydepletion of the inevitable problems. How to develop the coal business at the same time, tocoal as the base, moderately improve the sustainable development, set up appropriatediversification strategy, do do the optimal relevant industries, according to their ownadvantage good cultivating enterprise core competitive projects, efforts to do a good job inalternative industry development, this will be the future many companies will face one of themost important, have the mission of the research significance and the topic.This article starts with an introduction to diversification strategy theory,explains theconcept of the diversification strategy,and generally describes the notion ofdiversification,types of diversification and related diversification.On the basis of the XXCoal Group’s diversified strategy,the article has analyzed both advantages and risks of thestrategy,elaborated the problems occurred in the strategy implementation,pointed out themeasures that the Group had formulated and implemented in diversification strategy,andproposed countermeasures to avoid and deal with these problems.The whole article hassystematically analyzed the practice of XX Coal Group’s diversified strategy.