Evaluation Of Third Party Logistics Enterprise Service Capability And Promotion Strategy In Clustering Environment

With various domestic incentives, cheap labor and primary resources to build low-cost advantages in market competition, industrial clusters have rapidly developed into an important support for the regional economy. With the advent of economic globalization and information technology, economic development has entered the era of high-cost, which is the great challenge for traditional advantages of industrial clusters. However, the third-party logistics gradually attract enterprises due to its great reduction in logistics cost and improvement in their competitiveness in the cluster. Enterprises begin to outsource logistics business to the third party logistics company, focus on their core businesses, improve their core competitiveness and reduce logistics costs in the cluster. Therefore, it is of important practical significance that enterprises can select the appropriate third-party logistics companies thus the logistics enterprises can enhance their ability through the evaluation of the third party logistics enterprise service enterprise in clustering environment.This paper deals with the evaluation and the upgrading strategies of the third-party logistics enterprise services capabilities in clustering environment. Firstly, on the basis of summarizing the scholars about the logistics service capability research, the factors influencing the third party logistic service capabilities are analyzed in this paper. Secondly, a evaluation index system of the third-party logistics enterprise service capacity is established combining the characteristics of industrial clusters. Thirdly, an evaluation model of third party logistics enterprise service capability is established. Considering the index system consisting of quantitative and qualitative indicators, the entropy weight method is used to calculate weight of the indexes. The evaluation model of third-party logistics enterprise service capability based on entropy Topsis method is established. And then, in order to verify the validity of the model, Lin ying food industrial cluster is taken as an example, and questionnaires are designed and investigated. The status of logistics development of industrial clusters is summarized and logistics capabilities are analyzed. Three logistics companies in industrial cluster are chosen to verify the application of the evaluation index system and evaluation algorithm. Finally, the factors restricting the development of the third party logistics service capability are analyzed and strategies to promote the development of third-party logistics service capabilities in the cluster are proposed.Through the evaluation and promotion strategy of the third-party logistics service capabilities in the cluster, it is of great significance to the development of logistics companies and other enterprises in the cluster. On the one hand, enterprises in the cluster could choose suitable the third party logistics enterprise to reduce the logistics cost of enterprise and improve their competitiveness. On the other hand, the logistics enterprises could find out the development bottleneck to improve services capabilities, reduce the cost of cluster logistics and improve the competitiveness of the cluster.