Based On Analysis Of ASEB Big Relics Tourism Experience Research

DaMing DaMing Palace Ruins Park bears abundant historical information and cultural connotation, expresses unique civilization qualities for the city and plays an important role in the development of social economy and culture. West as the ancient capital of ten dynasties, has the sites of the zhou, qin, han, tang four generations. In the past, only the simple measures was emphasized and implemented on the protection of these valuable cultural resources, and it was purely considered as an archaeological site. In recent years, with the mature of the Big Ruins Protection Concepts, the thinking of paying equal attention to protection and development, has been universally recognized and began to step into the stage of practice, which makes the big ruins is not only a valuable archaeological resources, but also a high quality tourism resources. However, as the current tourism industry has entered the era of experience, and the demand of visitors for experience tourism products are increasing, the development of the big ruins landscape if only stays on sightseeing tour, it will be hard to get market and tourists. Finally, It is also harmful for the spread of big ruins cultural connotation and the long-term protection of cultural relics. As a result, it seems particularly urgent and necessary to systematically analyze on the experience tour of big site and figure out the effective methods for improvement.This study takes DaMing Palace National Heritage Park as a case to make an systematic analysis on it’s experience, on the basis of reviewing the relevant literature about it, through the method of field visits, extensive face-to-face in-depth interviews and questionnaire. In step further, the study try to find out the strengths, weaknesses, opportunities and threats for the visitors’demands on the all aspects, and then analyze the reasons. Finally, the project has provides some scientific guidance in building tourism experience, not only for the great ruins of the palace national park but similar ones.On the research methods, in order to form the objective, efficient and practical research tool, this article integrates the ASEB analysis and the Likert Scale Method, which makes the research of tourism experience can be accurately qualitative and also be effectively quantitative. At the same time, through the multifaceted interview with managers, commentators, tourists, mastered the more comprehensive and real data and information, we get the comparatively subjective and objective resources, which makes the research results keep more consistent with the actual situation.On the theoretical overview, the author summarizes the relevant research results, illuminates the respective content such as concept, type, and research progress from three aspects of the tourist experience, the big ruins tourism and ASEB method; In the empirical analysis, the palace national park tourism development situation are introduced, and the method of ASEB is utilized to the case for analysis of the tourism experience system,and the problems of archaeological theme excavation, not-enough publicity and historical atmosphere on the details of the build, difficult understood ways of palace was revealed; On the countermeasure research, based on the results of the analysis, the study puts forward the strong advantage, disadvantage, opportunities and eliminates the threat of tourism experience ascension path, which has made the creative thinking, highlights the theme, pays attention to detail, the concrete suggestion to strengthen marketing, optimization of product.