Research On Coordination Mechanism Of Supply Chain Based On Competition-cooperation Relation

Supply chain management is a complex system. Coordination is a hot issues topic in the field of supply chain management, it is caused widespread concern of scholars at home and abroad. Supply chain coordination means to use the minimum distribution cost, transportation cost, inventory cost of raw materials, to achieve the maximum profit of the whole system.However, the supply chain enterprises are independent legal representative, they are seeking to maximize their own benefits, which determines the existence of natural conflict between enterprises, but not completely contradictory. Supply chain node enterprises, achieve collective rationality in individual rational basis, achieve Pareto optimal, to establish long-term strategic partnership, to create a win-win situation, to bring more revenue for the enterprise. Based on this, this paper studied the coordination mechanism of supply chain co opetition relationship.Firstly, based on literature review, the basic theory of the supply chain are introduced.Then, based on the dichotomy questioning the traditional theory of corporate governance, we propose a coopetition theory, this new, high-level competition and cooperation among enterprises. From a competitive point of view and elaborate cooperative relations angle competing supply chain core business, and discusses the characteristics of competing supply chains, types and factors affecting supply chain companies competing. Finally, using the game theory to analyze the relationship between the core enterprise in supply chain and non core business.Secondly, in the information sharing environment, by contract, the incentive mechanism of the effective implementation of supply chain coordination. Contract may reduce supply chain uncertainty sources from the channel, reducing the risk that may arise. Revenue-sharing contract is an effective coordination of supply chain enterprise income distribution of each node and incentives cost issues. Based on the single manufacturer and a single retailer supply chain consisting of grade two as the research object,through the establishment of decentralized decision-making model and revenue sharing contract model of revenue sharing contract parameters were analyzed comparing the two models, based on numerical analysis found that a reasonable revenue sharing contract parameters, you can achieve a reasonable distribution of profits of the whole supply chain, supply chain and increase profitability of each member. At the same time, the revenue sharing contract less parameters, implementation of low cost, in theory and practice are feasible.Finally, analyzing the relationship between the core enterprise in supply chain before and non core businesses, three echelon supply chain composed of a single manufacturer,wholesaler, distributor of a single individual as the object of study, of three level supply chain In three level supply chain members gain changes with the degree of cooperation makes a deep analysis of economy, through the establishment of the game model of the cooperation,build cooperative profit distribution mechanism, found in [2/3,1], the need for cooperation profit allocation mechanism. The study found that, in the income distribution mechanism, the core business revenue decreased slightly while the non core business revenue increased significantly.